John Ruhlin is the world’s leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Giftology and has been featured in Fox News, Forbes, Fast Company, Inc and New York Times. While becoming the #1 performer out of 1.5 million sales reps for one of the world’s most recognizable brands, John developed a system of using generosity to gain access to elite clients and generate thousands of referrals. He and his firm now help automate this process for individuals and organizations like UBS, Raymond James, DR Horton, Keller Williams, the Chicago Cubs, and Caesar’s Palace. John and the Giftology team can help any individual turn their clients into their own personal sales force to drive exponential growth. 

In this episode, Karen and John discuss:

·         Success Story of John

·         Commit to Get Leads

o    No A-B-C Gifting, give a gift just because.

·         Consult to Sell

o    Differentiate your relationships to inspire people to go out of their way to radically advocate for you.

·         Connect to Build and Grow

o    Be pleasantly persistent. Reinvest in people for the long-haul. Relationships take a while to grow and evolve.

·         Success Thinking, Activities and Vision

o    It’s not about spending the most money, it’s about a commitment to being generous. It is a mindset.

·         Sweet Spot of Success