Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.

A 25+ year entrepreneur, Steve is the Chairman & Founder of Liquor.com, online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, author of the Business Technology Book of the Year, Internet Prophets: The World’s Leading Experts Reveal How to Profit Online, creator of The New Media Summit, host of the #1 rated radio shows/podcasts Reinvention Radio and Beyond 8 Figures, international keynote speaker, and an in-demand media guest who has appeared on CNN, The Huffington Post, the cover of Foundr Magazine and countless other media outlets.

In this episode, Karen and Steve discuss:

·         Success Story of Steve

·         Commit to Get Leads

o    There are very few channels that will provide as many opportunities as podcasting for meaningful visibility, highly targeted leads, and significant revenue.

·         Consult to Sell

o    There’s no conversation with a prospect unless you establish yourself as someone they want to talk with. Knowing your area of expertise and showing that expertise through podcasting can assist with this.

·         Connect to Build and Grow

o    If you don’t build a new media marketing machine, you will find yourself in a precarious position of playing catch up.

·         Success Thinking, Activities and Vision

o    Once you have a sense of the world you might want to play in, dance in that world, whether as a volunteer, an apprentice, in your off hours. You don’t have to completely dive in but explore and experience what might drive you.

·         Sweet Spot of Success