Erin Gargan King is a best-selling author, former World Champion Irish Step Dance competitor, and digital persuasion expert. She has helped clients ranging from The Academy Awards to the United States Navy develop more effective social media strategies. She sold her first two companies, Jump Digital Media and PMS.com before the age of 30. In 2010, she founded Socialite Agency, a social media firm whose clients include VISA, Target, Siemens, Hitachi and others. She is the author of the Digital Persuasion book series. Erin helps sales and marketing professionals attract attention and increase influence by becoming more persuasive digital communicators.

In this episode, Karen and Erin discuss:

• Success Story of Erin
• Commit to Get Leads

o    Create messaging that goes beyond copy-and-paste. Take a quality over quantity approach. In the age of automation, our humanity is our edge.

• Consult to Sell

o    You can’t move people anywhere. Connect them with the answers that will solve their pain or save them time and money and they will come to you.

• Connect to Build and Grow

o    Start to think of the moments in your everyday life. Pause when those micromoments happen and share that – share what’s already part of what you’re doing.

• Success Thinking, Activities and Vision

o    Each day, be sincerely grateful for what you have and do the thing that you don’t want to do most first.

• Sweet Spot of Success