Corey Perlman is a speaker, consultant, and nationally-recognized social media expert. His latest book, Social Media Overload!, ranked #1 on Amazon.com in every major business category. 

Corey’s spoken for brands such as General Motors, The PGA Tour and Sysco Foods on how to drive business results through social media. His company, Impact Social, Inc., employs a team of highly-skilled digital specialists that manage the social media accounts for over 40 businesses. When not working, Corey loves singing Jimmy Buffett lullabies to his young son and trying to overtake his adolescent daughter for the most Instagram followers. 

In this episode, Karen and Corey discuss: 

• Success Story of Corey 
• Commit to Get Leads 
• • Make your website match the search words on Google. Focus on terms, words, and phrases that people are actually searching on Google. 
• Consult to Sell 
• • Do a digital audit of your business. Navigate yourself around the web and see if there are holes in your game. 
• Connect to Build and Grow 
• • Before you decide where to plant your social media flag, narrow down who your customer is, and try to meet them where they are spending the most time. 
• Success Thinking, Activities and Vision 
• • When you post to social, ask yourself, “what would be of value to my community”.  
• Sweet Spot of Success