Melanie Deziel – Secrets of Story Fuel Revealed: 5 Minute Success – The Podcast, Episode 196

Melanie Deziel is the founder of StoryFuel, which works with marketers and brands looking to create, expand or optimize their branded content teams, processes and practices. As a speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc’s 35 US magazines. Learn more about Melanie at www.storyfuel.co.

In this episode, Karen and Melanie discuss:

• Success Story of Melanie
• Commit to Get Leads

o    Content can continue to work while you’re working on other things. Repurpose it in as many ways as you can to the best advantage of it.

• Consult to Sell

o    Put the audience (your client or potential client) at the center of what you are doing. Ask how you can serve them first and engage them directly.

• Connect to Build and Grow

o    Create repeating series (i.e. FanMail Friday) that saves you the mental work of having to create something new and different each day.

• Success Thinking, Activities and Vision

o    Show and demonstrate your value, don’t just declare it. It creates deeper, more authentic connections with those around you.

• Sweet Spot of Success