Facts tell, stories sell, but advocacy wins. You can win more sales, more attention, more loyalty and more clients, and Heather Hansen will show you how. Heather has spent twenty years advocating for her clients in the courtroom and has been consistently named one of the top 50 female lawyers in Pennsylvania. She has appeared on NBC, Fox News Channel, CNN, MSNBC, CBS and Sirius Radio. Heather has presented in Kuwait, Ireland, Mexico and throughout the United States. Her psychology degree and her mediation training and her experience in the courtroom have contributed to her “5 Cs of Advocacy,” which she has shared with thousands of audience members.

Heather is the author of the best-seller The Elegant Warrior: How to Win Life’s Trials Without Losing Yourself, which Publishers Weekly calls a “template to achieving personal and career success”. She is also the host of The Elegant Warrior podcast, where guests share their definition of elegance and how they maintain it during times of trial.

In this episode, Karen and Heather discuss:

• Success Story of Heather
• Commit to Get Leads

o    Go beyond story to advocating – the more you listen, the more leads you will be able to obtain. Look, listen, be aware, and stop the distractions when you’re with a client or potential client.

• Consult to Sell

o    Build the evidence, make your product and service all clear and understandable to those you are trying to reach.

• Connect to Build and Grow

o    Be aware of body language and tone of voice. Connecting is not just what words you use, but what you do and how you do it during interactions with others.

• Success Thinking, Activities and Vision

o    Take time out of the day to just think about goals, plans, strategies. Put down the phone and just be.

• Sweet Spot of Success