Bob Burg is the co-author of The Go-Giver, which has sold over half a million copies and has been translated into 21 languages. It has been released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington. He is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.

In this episode, Karen and Bob discuss:

• Bob’s journey to success
• How Bob gets creative
• Bob’s view of what selling is all about
• Bob’s strategies
• How Bob connects to build and grow

Key Takeaways and Actionable Success Principles:

• Providing value to others is the most financially profitable course of action for sales
• Selling by definition is finding out what someone does need and helping them get it
• The essence of influence is about attracting, not pushing others to your idea/business
• Create relationships on an ongoing everyday basis until they feel so good about you that they want to provide value to you
• When you sell on price, you’re a commodity. When you sell on value, you’re a resource.