Tamsen Webster – Secrets of an Idea Whisperer Revealed: 5 Minute Success – The Podcast, Episode 216

As a professional “Idea Whisperer,” Tamsen helps people find, build, and tell the stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread®, a simple way to change how people see…and what they do as a result. (Though as she’ll tell you, everything she knows about people, speaking, and change, she learned at Weight Watchers.) Today, Tamsen is a globe-hopping keynote speaker who consults with enterprise companies like Verizon, Johnson & Johnson, and State Street Bank on how to get their big ideas to have the impact they deserve. 

In this episode, Karen and Tamsen discuss:

• Success Story of Tamsen
• Commit to Get Leads

o    Word of mouth and attraction marketing directed toward your ideal avatar can work wonders.

• Consult to Sell

o    Walk your audience through the five steps of change – goal, problem, truth, change, action – and build the audience’s case for the change you want them to make.

• Connect to Build and Grow

o    Our job should shift from amplifying pain to drive short term action, we need to figure out how to relieve the pain while they are making the decision and after the decision is made.

• Success Thinking, Activities and Vision

o    How we see the world drives what we do in it.

• Sweet Spot of Success