Codie Sanchez is a Managing Director and Partner at Entourage Effect Capital (previously Cresco Capital), a venture capital and private equity fund in the legalized cannabis space with $100M in AUM. She previously built and lead First Trust’s ($120B) Latin America Investment business. Prior to that she held positions in equity analysis at Goldman Sachs ($1.5T), institutional fixed income at State Street ($2.8T), and international equity at Vanguard ($5.3T). She started her career as a journalist where she won the JFK award and the Howard Buffett Foundation grant for covering human trafficking. Sanchez is a pundit and columnist on investing, macro trends, cannabis and startups. She has been highlighted on The Today Show, Forbes, Fast Company, Entrepreneur, People en Español, Business Wire, Cheddar, etc. She has an M.B.A. from Georgetown University, a master’s from ESADE, a PhD from Fundação Getúlio Vargas, and a B.A. from Arizona State University. She sits on the board of the Arcview Group, the leading cannabis seed investment platform, Magma Partners, a tech focused venture fund in Chile, Hispanic Executive Corporation and is actively involved in American Enterprise Institute, the free markets think tank. 

In this episode, Karen and Codie discuss:

• Success Story of Codie
• Commit to Get Leads

o    Find those who are predisposed to buy what you are already selling.

• Consult to Sell

o    Educate, educate, educate. Then always follow up. Prove you are competent, curious, and consistent.

• Connect to Build and Grow

o    In private equity, you make money as you make other people money. It’s a long-term game, not just moment by moment.

• Success Thinking, Activities and Vision

o    Figure out how to fuel yourself. Workout, eat well, meditate – find something that works for you.

• Sweet Spot of Success