Jonathan Keyser is the founder and thought leader behind Keyser, the largest occupier services commercial real estate brokerage firm in Arizona. Through sheer determination and focus on selfless service, Jonathan is disrupting the commercial real estate (CRE) industry, and beyond. An Inc. 5000 company, Keyser has rapidly become one of the fastest-growing firms of its kind in the country, serving companies and their real estate needs globally. Award-winning and nationally recognized, Keyser is an active member of the Forbes Real Estate Council, voted Top 10 Best Places to Work multiple years running, and is a proud Host Company for Conscious Capitalism.
When Jonathan entered the cut-throat, dog-eat-dog world of CRE brokerage, he became the worst version of himself and hated himself because of it. Then one day, Jonathan decided he’d had enough. He realized he was sacrificing his values in pursuit of success. He abandoned his ruthless ways and reinvented himself as a selfless leader, which skyrocketed his brokerage firm to eight figures in five years.
His selfless service approach to business has resonated with corporations and individuals seeking a competitive edge to acquiring and maintaining clients. Jonathan’s best-selling book You Don’t Have to Be Ruthless to Win and online Keyser Institute courses inspire others to activate selflessness in their life and see how and why this counterintuitive strategy can create extraordinary, long-term success.
On the personal side, Jonathan prioritizes family first. Alongside his wife, Susanna, he is a loving and devoted father to his four children. Jonathan is extremely committed to personal development and self-improvement and stays active with mountain/water sports, spin, and hiking.
In this episode, Karen and Jonathan discuss:
- Success Story of Jonathan
- Commit to Get Leads
o It is all about the relationships. The goal is to serve others, when you do that enough, it comes back.
o Serve with all that you have without expectation or obligation.
- Connect to Build and Grow
o Any good idea has the opportunity to be derailed without a structure or system behind it.
- Success Thinking, Activities and Vision
o Create your personal strategy. Create it intentionally, every morning, and throughout the day. Decide who you are going to be and give yourself a launch point every day.
