Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series. When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing any, and almost every fitness-related activity ranging from Spartan races to pilates.  

In this episode, Karen and Danielle discuss:

• Success Story of Danielle

• Commit to Get Leads

  • Create a community and a safe zone for your tribe. Get into the community and connect with those in your community to build the relationships.

• Consult to Sell

  • Working with your accountants and bookkeepers allows you to look exactly at the numbers to make the best decisions for your goals that year.

• Connect to Build and Grow

  • Create a culture in which your team members want to work, participate, and grow in a central mission.

• Success Thinking, Activities and Vision

  • Put yourself first. Giving yourself something to focus on and strengthen yourself gives you the confidence and energy and excitement to go on to the next thing.

• Sweet Spot of Success