Jay Baer, CSP, CPAE has spent 27 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 36 of the FORTUNE 500. His current firm – Convince & Convert – provides content marketing, social media, and customer experience advice and counsel to some of the world’s most important brands.

His newest book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.

Jay’s second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller.

In this episode, Karen and Jay discuss:

• Success Story of Jay
•  Commit to Get Leads
  • Take everything you know and give it away one bite at a time. Surround your potential customers with expertise, what you know, and how you can help them.
• Consult to Sell
  • Turn attention into subscriptions then nurture the relationship until they are ready to buy.
• Connect to Build and Grow
  • The best way to grow any business is to let your customers do that growing for you.
• Success Thinking, Activities and Vision
  • Embrace complains. Use them as an opportunity to learn and grow and change as needed. Your unhappy customers are your most important customers.
• Sweet Spot of Success