Mary O’Donohue is a Bestselling Author, Former Post Producer for The Oprah Winfrey Show, and a Media Coach for Authors. She draws on more than 30 years working behind the scenes in national television plus her experience as a parenting expert appearing in Media to teach authors how to get publicity and turn media interviews into powerful marketing assets.

In this episode, Karen and Mary discuss:

• Success Story of Mary
• Commit to Get Leads
  • Become a media anthropologist – consume and research the media in which you want to appear.
• Consult to Sell
  • Blanket pitching doesn’t work. Zero in and pitch exactly what the media outlet you are reaching out to wants to see. Add value. You are on a level playing field with the media person. 
• Connect to Build and Grow
  • Become a Friend of the Show. Stay in contact, keep in touch, keep adding value. 
• Success Thinking, Activities and Vision
  • Have the mindset that you have value to offer. A media interview is not a favor, the media is trying to serve their own audience. Your biggest asset is clarity. 
• Sweet Spot of Success