I bought my first business at the age of 28. It was a wedding rentals company that sometimes did florals called A Southern Tradition. Although I was southern, I was definitely not traditional, and it didn’t take long before I had traded long hours, white linens, and chiavari chairs for better boundaries, beautiful blooms, and a business named after yours truly: Zimmerman Events.

The business thrived, we started booking six-figure clients, and I found my work featured in publications like Southern Living, Martha Stewart Weddings, and People. 

Designers and wedding professionals from around the world started to take notice. It wasn’t long before I had a calendar filled with coaching calls and my Australian clients were waking up before dawn (literally) to book an hour of my time. 

That’s when I knew it was time to share my floral design and wedding planning secrets in a way anyone could access. In the Spring of 2017, I sat down and wrote my very first online course… The Business Behind the Blooms. 

I’d found my purpose. Experiencing tough sh*t, and then sharing about it. 

The next few years saw more courses written, more students helped, a podcast launch and even a book release. 

In this episode, Karen and Jessica discuss:

• Success Story of Jessica
• Commit to Get Leads
  • Take the time to build the foundation of your business so that it can scale and grow and profit, even during the times of tough weather. Spend the time on your website, not just on social media. 
• Consult to Sell
  • When you respond to a request, provide information, actual information, that customers can take action on right away. It helps as you treat your business like a Business. 
• Connect to Build and Grow
  • You will only get so far as a solopreneur. At some point, you have to outsource. 
• Success Thinking, Activities and Vision
  • Set clear boundaries between your work life and your personal life. It’s not about motivation, it’s about commitment. 
• Sweet Spot of Success