Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out in June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up to be translated into seven other languages in 2019. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune.

In this episode, Karen and Allen discuss:

• Success Story of Allen
• Commit to Get Leads
  • When you’re trying to get someone’s attention you need to stand out. Look at what other people are not doing. 
• Consult to Sell
  • Conversion is not a singular event. The base of conversion is relationship. 
• Connect to Build and Grow
  • Ask for feedback. Embrace feedback! This is how you will finesse and find out what may be best to come next. 
• Success Thinking, Activities and Vision
  • Self Awareness is a very big thing – you have to understand what your goals are and why they are your goals. 
• Sweet Spot of Success