Bill Cates has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. 

After the sale of his second publishing company, Bill devoted the last 25 years to the art and science of relationship marketing.  He has three books on the topic of referrals: Get More Referrals Now, Don’t Keep Me a Secret, and Beyond Referrals.

As the founder of The Cates Academy for Relationship Marketing – Bill has become widely recognized as an international expert in his ability to help businesses create exponential growth through purposeful word of mouth, strategic networking, referrals, and personal introductions.

Bill has now turned his attention to helping businesses and professionals develop and communicate more relevant and compelling value propositions to win more ideal clients or customers.  His newest book is Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.

In this episode, Karen and Bill discuss:

• Success Story of Bill
• Commit to Get Leads
  • Use introductions to multiple your best clients. 
• Consult to Sell
  • Know both the demographics and the psychographics of your ideal client.  When you have a knowingness of their world, you can express that knowingness and empathy to better connect. 
• Connect to Build and Grow
  • It’s all about leverage – creating something and utilizing it in different ways and platforms to get the most out of that creation. 
• Success Thinking, Activities and Vision
  • What you put your attention on grows stronger in your life. 
• Sweet Spot of Success