Li Hayes enjoys the unique role of Event Integration Agent.  She is the founder and CEO of Go Leeward Speaker Management, a boutique speaking agency specializing in both managing top business speakers in the small business and entrepreneurial arenas and working with event planners to hire speakers for their events.  After years of assisting speakers with growing their speaking careers, Li Hayes launched Path to the Mainstage, a speaker consulting service. Path to the Mainstage gives emerging speakers, and speakers who use the stage as a way to accelerate their businesses, unique insight into the behind-the-scenes in the world of speaking.  The program provides the vision and skills they need to build successful speaking businesses.

In this episode, Karen and Li discuss:

• Success Story of Li
• Commit to Get Leads
  • You can’t go after everything at the same time. You want to get your audience/clientele/potential customer pool so small that you know exactly what they need to hear. 
• Consult to Sell
  • Understand what your client wants and what they don’t want. Both are vital to providing exactly what your client is looking for. 
• Connect to Build and Grow
  • Find your platform. Use the social media platform that you know will work for you. When in person, also use the right stage for you. You have to find where you customer is. You can only scale if you know where they are. 
• Success Thinking, Activities and Vision
  • Motivating others goes a long way to building your own business as a speaker. 
• Sweet Spot of Success