Chief Evangelist at BombBomb, coauthor of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan has spent the past decade helping business professionals be more personal and human through simple video messages. He’s sent more than 10,000 videos himself. He also spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. He holds undergraduate and graduate degrees from the University of Michigan and UCCS in communication, psychology, and marketing. He lives in Colorado Springs with his wife and son.

In this episode, Karen and Ethan discuss:

• Success Story of Ethan
• Commit to Get Leads
  • Look for the opportunity to put a face with a name and engage responsive leads. 
• Consult to Sell
  • As soon as you set up the meeting/appointment/consultation, send a video to prepare the customer, send the needed information, and confirm the appointment.
• Connect to Build and Grow
  • Any time you click send is another opportunity to provide clearer communication, true human connection, and provides more micro-yeses for a higher conversion. 
• Success Thinking, Activities and Vision
  • We need to bring people into our vision and make sure they truly know, understand, and feel where we’re coming from, so that we can communicate in a deeper way that allows us to all be truly on the same page.
• Sweet Spot of Success