Online Education Expert and Pioneer of the Experience Product 

Hi, I’m Marisa Murgatroyd and I teach people how to design and market a brand new kind of online program called an “Experience Product” that combines gamification, adult learning theory and the psychology of motivation to create an unforgettable experience that gets anywhere from 10-30x the industry-standard results for your customers… and your business. And the best part is that anyone can do it. 

I started my career as an artist who was told by my father that I had no marketable skills. I figured out how to build a mid-7-figure business anyway and showed over 7,000 students how to succeed online — many of whom also felt like they had “no marketable skills” or were told they couldn’t do it. 

I’m on a mission to reinvent online education around the world so results and engagement become the norm and not the exception. 

I’ve created three seven-figure-a-year experiencified product lines with record-breaking student engagement and results. All in, I’ve sold over $17M in online courses and programs since I launched my first course in 2013. 

I’ve shared my new approach to product creation at top industry events including Mindvalley Momentum, Evercoach Summit, LaunchCon, MFA Live, and Traffic & Conversion Summit (December 2020). 

I’ve also supported dozens of industry leaders in integrating this methodology into their products to reduce refunds and increase sales and repeat sales including Josh Turner, Mary Morrissey, Jon Morrow, Alex Mandossian, Jesse & Sharla, Ocean Robbins, and many more. 

Most recently I co-founded Xperiencify, the world’s first fully gamified membership site software, with my husband Murray to make this methodology available to more online course creators. 

I’m also the go-to brand builder for 7- and 8-figure industry luminaries and heavyweights, including Eben Pagan, Callan Rush, Justin Livingston, Susan Peirce Thompson, Mike Koenigs, Sage Lavine, and Gary Zukav. 

In this episode, Karen and Marisa discuss:

• Success Story of Marisa
• Commit to Get Leads
  • Build your list and following around your products and services. It is more powerful and will turn those leads into buyers. 
• Consult to Sell
  • Focus on engagement, not just attraction and conversion. By focusing on engagement, your lifetime customer value will grow, and so will your testimonials which will continue to help you sell. 
• Connect to Build and Grow
  • Create evergreen programs that are available year round – it gives you a consistent business and you can afford to invest in teams, processes, and systems to deliver that consistent experience.
• Success Thinking, Activities and Vision
  • The Iterate Your Way to Awesome Cycle is that clarity only comes from action. Be willing to send things out into the world that aren’t perfect. Let go of perfectionism, take fast action, fail forward, and let go of believing it is all about you.
• Sweet Spot of Success