Brendan Kane is an outside of the box thinker, speaker and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets. He is the author of the international best-selling book One Million Followers and the newly released Hook Point: How To Stand Out In A 3 Second World, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, Rhianna, and many others. 

In this episode, Karen and Brendan discuss:

• Success Story of Brendan
• Commit to Get Leads
  • Disrupt so you can stand out. Identify the pattern that is being creative, disrupt that pattern, and now you have the attention to tell your story in a way that holds the attention. 
• Consult to Sell
  • People perceive the world in different ways. The minute you can understand how someone perceives the world, you can communicate with them more effectively and increase your ability to convert. 
• Connect to Build and Grow
  • Scale is all about math. Look at the math of the business, look at your key KPIs, find out what works then find the ceiling with it.
• Success Thinking, Activities and Vision
  • Take tiny steps toward your goals and build that success momentum. Action tends to fail when we overwhelm overload ourselves and then give up too easily. 
• Sweet Spot of Success