Amanda Fisher, aka The Cash Flow Queen, is an internationally awarded speaker, #1 best-selling author, financial educator and CFO. Amanda is passionate about educating business owners to be more confident in business through understanding their business numbers. 

Too many businesses are failing in their early years due to poor financial management. Many business owners are struggling with cash flow and a lack of understanding of the numbers. Amanda is on a mission to reduce the business failure rates by providing information in easy to understand language that inspires the audience to embrace the numbers and take action.

Amanda brings extensive experience and technical knowledge, combined with a forward-thinking approach. With over 30 years working as a Chartered Accountant and CFO, Amanda understands the stresses and strains of running a business, the issues that arise on a daily basis and the benefit of having the numbers at your fingertips to make informed decisions.

Amanda is a prolific content creator with hundreds of articles, a podcast series and a weekly short bite video series. Her latest book, Strangled By The Numbers provides a framework for creating a Profitable Modern Business.

Whether she’s the keynote speaker, a panellist or running workshops, Amanda is passionate about helping others and making a difference in their lives.

In this episode, Karen and Amanda discuss:

• Success Story of Amanda
• Commit to Get Leads
  • You need to understand your marketing numbers: marketing costs, cost of conversion, conversion rate, etc. If you know those numbers, small, incremental differences can make a huge difference to your bottom line. 
• Consult to Sell
  • Look at more than just what you are selling and the price. The cost of time that goes into it (either yours or your employees) is also an important thing to look at.
• Connect to Build and Grow
  • Do a forecast and look specifically at the cash flow (and project it out over the coming weeks and months) and understand the implication of growing or see if there are new opportunities. 
• Success Thinking, Activities and Vision
  • Keep a positive mindset and make sure you’re making time to look at the numbers and be on top of those and understand the story the numbers are telling you. 
• Sweet Spot of Success