Jenna has always had a love of marketing and advertising. Having spent the last decade-plus in PR, sales, marketing, and coaching, Jenna has been in the online space since long before digital downloads and evergreen masterclasses–I’m talking since coaches were printing and mailing binders as product!

These days, Jenna specializes in lead-generation messenger marketing campaigns (also known as Facebook chatbots) that help coaches step away from their computers while continuously growing their client list. While tech implementation of bots sounds intimidating, Jenna makes this marketing strategy super approachable and regularly sees her clients booking more calls, selling more courses, and interacting with more potential followers, all without being hooked to their phone 24/7. 

In this episode, Karen and Jenna discuss:

• Success Story of Jenna
• Commit to Get Leads
  • You can use messenger bots to help respond to clients to allow them to help themselves and lead them directly to where you would like them to go first. 
• Consult to Sell
  • Provide value and keep your message consistent with what you are selling and what is on your messenger sequence and the information on your page. 
• Connect to Build and Grow
  • Utilize applications to book business and schedule appointments. Have a way to segment your applications and see who is going to be the most qualified leads for you to get on the phone will. 
• Success Thinking, Activities and Vision
  • Incorporate your personality into everything you do. You are still the one connecting with your clients even if someone else is showing up and shining for you (even if it is automation). 
• Sweet Spot of Success