Originally from Mexico, Gus is former Microsoft Senior Engineer turned Real Estate Agent turned Inside Sales guru.

He runs one of the largest Inside Sales teams for Real Estate in North America, PowerISA that is 100 Agents strong making about 50K outbound dials a day and setting about 100 Appointments with Buyers and Sellers every day, mostly from Facebook leads for Real Estate. 

He runs a 7-figure a year business and has over 600+ active clients.

He is very passionate about helping business owners be successful through online marketing and lead follow-up and conversion.

In this episode, Karen and Gustavo discuss:

• Success Story of Gustavo
• Commit to Get Leads
• • Cold calling does still work, and online lead generation is getting more and more prevalent every year.
• Consult to Sell
• • Have empathy with the consumer. They are being bombarded with information. Keep trying, follow up – it can take up to 14 touches in 30 days is needed to get them to engage with you.
• Connect to Build and Grow
• • Build a team and let your team help you to build the business. 
• Success Thinking, Activities and Vision
• • Mindset and motivation is the only thing that drives an organization. The idea is what matters most. 
• Sweet Spot of Success