Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs. She helps her students woo open the hearts (and wallets) of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers.

She believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s their thing.

In this episode, Karen and Kate discuss:

• Success Story of Kate
• Commit to Get Leads
  • Be where your people, your potential clients, your tribe are. Collaboration works in any economic climate. 
• Consult to Sell
  • Lead your emails with a story and a why, not with the urgency and scarcity. Know your people and know why they would buy from you. 
• Connect to Build and Grow
  • A free gift and a welcome series of emails allows you to scale without putting in new work on this same set of welcome information each lead. 
• Success Thinking, Activities and Vision
  • Everything is about mindset and people are intuitive. If you believe being on your list is a privilege, you will treat it that way and people will also see that come through in your emails. 
• Sweet Spot of Success