Cheryl Heller - Secrets of a Fractional CEO Revealed: 5 Minute Success - The Podcast, Episode 430

Cheryl Heller is the driving force behind Pillar One Consulting, offering tailored Fractional CFO and Strategic Advisory services to empower small businesses and start-ups. She’s also co-founder in the Strategic Board Collective, a partner in a private equity firm and a real estate investor with a focus on short- to mid-term rentals.

Cheryl excels at demystifying the complexities of financial management for business owners and entrepreneurs. She champions a judgement-free approach to finances, breaking down daunting tasks into manageable and comprehensible steps. With her guidance, entrepreneurs transition from uncertainty to confidence, armed with robust financial plans tailored to their unique needs. Her approachable strategies ensure that clients not only understand their financial landscape but are also equipped to navigate and thrive within it, setting a solid foundation for sustainable growth and financial health.

With a career hallmark of steering companies through transformative journeys in finance, operations, and culture, Cheryl’s financial prowess is matched by her insight into corporate culture’s role in strategic success.  Holding a BS in Business from the University of Connecticut and an MS in Taxation from the University of Hartford, she is also a CPA. Her commitment extends beyond the boardroom as a volunteer with the Montgomery County Humane Society and The Leadership Foundry.

In this episode, Karen and Cheryl discuss:

• Success Story of Cheryl
• Commit to Get Leads
  • It is key to be out in the community – much of your best and most consistent clients will be from referrals. 
• Consult to Sell
  • Tailor your interactions with clients to their unique needs, goals, and priorities. 
• Connect to Build and Grow
  • Understand the stage of business you’re at. You may not need expensive or fancy tools to understand data – an Excel spreadsheet might be enough, but even if you’re company is small you should still be utilizing data. 
• Success Thinking, Activities and Vision
  • Allow yourself to feel the negative emotions, but don’t stay stuck in them. Pick yourself up and move forward learning from those mistakes. 
• Sweet Spot of Success